The Disney of Desi.
A universe of iconic desi aunty characters — powering viral content, a mobile game, and merchandise.
Everyone has these aunties. Nobody has built the brand. Until now. Play. Dodge. Survive the wedding.
Across every family — Lahore, London, Toronto, Dhaka — the same legendary aunties appear. The matchmaker. The gossip. The one who calls your mother.
Universally loved. Endlessly relatable. Culturally specific in a way global IP never serves — and nobody has turned them into a franchise. We did.
+ a growing cast — each aunty is a recurring show, a game character, and a merch line.
The characters interlock into one storyline of comedic doom. Copiable jokes aren't defensible — a beloved universe is. Every new aunty multiplies the team-up combinations.
Reels-first character "shows" that grow audience organically — Aunty News Network, Mother Contact Protocol, the Wedding Control Room.
AuntyDodge — a hypercasual mobile game. Dodge the rishta. Survive the wedding. The subsidiary that turns laughs into installs.
Stickers, plush, apparel & figures. Fandom turned physical, shipping from AuntyDodge.store.
One aunty. Everyone under control. Tap, dodge and weave through bio-data files, surprise phone calls and full wedding chaos. The hypercasual mobile game starring the whole Aunty Network.
$470B+ combined arenas → a South-Asian-attributable SAM of $4–6B → a realistic 3-year SOM of $3–5M ARR. One character universe. Three monetisation engines.
When the aunties go viral, the fans want the merch. Stickers, plush, apparel and collectible figures — every character becomes a product line.
Be first to the game, the drops, and the chaos. Join the AuntyDodge waitlist.
No spam. Just aunties. 🤞